Movcues analytics
Find the step that needs attention.
Build an event- or page-based funnel, inspect conversion and the users behind each step, then save a reached or drop-off cohort as a segment.
Selected cohortUsers who stopped here
A conversion chart is an entry point. The useful follow-up is the cohort, session evidence, or dashboard view that helps a team decide what to change.
Connected workflow
Use analysis to prepare a next action.
Funnels, users, sessions, and segments are connected so an observed drop-off can become a targeted follow-up—not just a report.
- 01
Model a journey
Define the ordered events or pages that make up a meaningful workflow.
- 02
Inspect the cohort
Open the people and session context behind a funnel step.
- 03
Save a segment
Save reached or drop-off users as an audience you can refine.
- 04
Track experience engagement
Use experience reporting and dashboards to review delivery signals.
Understand the journey
Inspect the journey before you intervene.
Define meaningful funnel steps, compare conversion, and open the related users or recorded session activity to understand the context around a drop.
- ✓Build event- and page-based funnel steps
- ✓Use date ranges, conversion windows, and saved segment filters
- ✓Open users and session activity from the funnel breakdown
Friction to audience
Save the cohort, then refine it.
Create a segment from a funnel step, then combine it with event, page, and user-property conditions before using it in an experience audience.
- ✓Create reached and drop-off cohorts from a funnel
- ✓Nest audience conditions with all/any matching
- ✓Review experience reach, engagement, completion, and responses
Users match all of these conditions
Start with behavior
See what users need. Then help them move forward.
Bring behavior, audiences, experiences, and outcomes into one product loop.
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From a funnel result to an audience.