Targeting & segments
Build an audience from product behavior.
Create dynamic segments from events, user properties, page visits, funnel cohorts, and survey responses—then use them as experience audiences.
Users match all of these conditions
A saved segment makes the rationale for an experience visible: what users did, what they have not done, and the conditions that qualify them.
Connected workflow
From observed behavior to a defined audience.
Segments are reusable definitions. They stay tied to the events, page visits, properties, cohorts, or responses that describe the intended audience.
- 01
Define conditions
Describe the behavior, properties, pages, cohorts, or responses that matter.
- 02
Preview the audience
Review the users matching the saved segment before using it.
- 03
Use it in delivery
Select the saved segment when configuring an experience audience.
Audience logic
Use conditions instead of a static export.
Combine event, property, page, funnel-cohort, and survey-response conditions with nested all/any logic to describe the users you want to reach.
- ✓Users who reached a funnel step but did not continue
- ✓Users with a product property or a relevant page visit
- ✓Survey respondents grouped by a structured answer
Users match all of these conditions
Delivery context
Pair eligibility with delivery context.
A segment decides who can qualify. Page rules, triggers, frequency, scheduling, and priority decide whether an experience is appropriate at that moment.
- ✓Target matching product pages
- ✓Trigger on page load or a custom event
- ✓Set active windows and repeat behavior
Choose the audience, page, and trigger before publishing.
Start with behavior
See what users need. Then help them move forward.
Bring behavior, audiences, experiences, and outcomes into one product loop.
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A segment is a reusable definition.